Ernesti Niemi, Case Study
The ideal advertising platform for creative service providers and clients alike.
The social platform for creative networking. Kulttuuripankki was created as a means to an end. Allowing localized agencies to promote their creative services to interested parties and letting possible subscribers to publish their service bid offers in return.
Contact for more detailsCity of Tampere
UX/UI and user flow design
Into-Digital Ltd
Late 2022/Early 2023
Conceptualized by the clients project team, led by the city of Tampere, Kulttuuripankki began as a simple idea. It was up to me to transform this notion into a fully effective social platform that exceeded all expectations. Through significant architecture, service, and user flow design, I was able to strip the idea down to bare bones. Identifying all conceivable corner cases using quick wireframe prototypes before moving on to full-fledged UX layout design. In the end, I was in charge of the whole design phase, from platform logic to public sector visual brand theme adaptation and quality control.
See how I workWith a strong emphasis on user profiles and profile management
Adapting public sector branding themes for professional use
User created content as the carrying theme supported by underlying marketing landing pages and general web service content
The major challenge to tackle was with the notion itself. Dividing users into two concurrent user kinds, makers and subscribers, necessitated a user logic architecture that could accommodate both variations. As a social platform, the majority of the material would be created by the users. Identifying and, when necessary, restricting potential content variables was critical to developing a sustainable service.
I approached the project as a full fledged social platform with creator profiles and smart content subscription features. Solving these profile management and user flow paths turned out to be a major part of the design phase itself. Profile specific management options required thorough investment in studying other social platforms and every decision had to rotate around end user actions.
The solution to these challenges draws heavily on modern streaming services and other social platforms. User management was implemented in rudimentary profile setting flows and all of the user specific content variations were identified. User created content was organized into intuitive multi-level sections, supported with powerfull internal search tools and categorization, while the content itself was laid out in uniform fashion covering all possible instance specific content variations.
The end result turned out to be a lot more than the doctor ordered. The project's complexity was not fully appreciated beforehand, and my offered solutions might have been far simpler while still meeting the required criteria. The client received far more than they anticipated, and they are understandably thrilled with the outcome. That day, we gained a valuable lesson in project scope management, but as the developing team, we can still be proud of the end outcome.
End user feedback has been phenomenal. The project has even prompted interest in similar services in other professional fields.
Contact for more detailsThe design of a complete social platform with a large emphasis on user-generated content and diverse user profiles will be complex. There are several user-specific needs and management functions to address, as well as certain probable and unusual corner case scenarios to tackle. Nevertheless, the complexity is what makes it enjoyable. Solving service architectural challenges using UX solutions with responsive and varied content layouts teaches you a lot. Having solved these situations once has already proven useful in establishing comparable service structures on subsequent projects.
Care to learn more about meUser profile management and profile specific settings
Preparing the layouts for varying content quantities
The importance of resource and solution management in commercial development projects
Serving existing user exceptions with streaming service inspired layout decisions
Clearly structured content with comprehensive content type specific categorization
Multi-level content structures with layouts adapting to variable content quantities
Modern and ambitious dark themed visuals
User created content announcements with standardized and unrestricted content options
Smart content attributes for dynamic content relations
Full fledged review boards to support professional aquisition decisions
User type specific interface elements and content features
Enabling comparison by standardized product features
Standardized product features to serve possible subscribers
Featured and relevant content with smart transitions
Call, text, or message me on Whatsapp. I am happy to discuss future proposals with you.
+358 40 584 0104Do you prefer longer messages? You can always send me an old-fashioned email.
ernesti.niemi@gmail.comWant to be kept up to date? We could always connect on LinkedIn.
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