Talo Maalta, bringing your countryside dreams to life.

We chose early on to focus on the primary problem at hand and keep our solutions as simple and convincing as possible. Combining diverse user profile types with their corresponding account management requirements is one thing. Building a service that can earn its users trust with sentimental and monetarily valuable properties while requiring forthcoming personal information from prospective customers is a whole different story.

As the nature of any social platform requires, this still left me with a plethora of concrete issues to address. Turning these early notions into a viable service required extensive user flow design, relevant service architecture considerations, and a multitude of UX-centric solutions.

For privacy considerations, we divided the offered content into two groups. Lease announcements would be made public in order to entice new users, while personal profiles would only be seen by respected service providers with estates that met desired requirements. Both parties would then provide us with their own textual and visual information and tie their respective announcements into predetermined attributes and categories.

Having solved our service logic and user profile management challenges, with user generated content options, the actual core function was pretty simple to lay out. While unregistered users could familiarize themselves with the service by browsing random estate announcements, we would match committed users by their respective announcement attributes. Actual users would only see content relevant to their own needs and could either express their interest or pass any given offer. Resembling modern dating applications, we implemented this feature as a like or dislike function and built in likes archive sections into private user profiles.

For legal reasons we had to limit the actual user transactions out of the project. Instead we provide matching users with relevant contact information as a means to continue their engagement. As a non-commercial public sector endeavor, no meaningful monetization techniques were implemented. Some clear cut features, such as email-based notifications and consistently implemented contact form choices for user analytics collection, had to be left out of the release due to time and financial constraints.

In the end, I was able to turn given initial notions into a completely functional service while also delivering solutions to all expected feature requests and more. The service was well-marketed ahead of time and anticipated by our users, resulting in hundreds of user-created announcements surfacing within weeks of its launch.